Cynthia Chen

Product Designer

I'm a product designer with a strong background in research, having experience leveraging strategic product thinking for organizations. Some previous work includes informing the Salesforce & Slack integration at Salesforce, evaluating content recommendations at HBO Max, building actuarial tools at Milliman, and designing for formerly incarcerated folks at FreeWorld. Currently in Berkeley, CA! 

Selected Work

All Work
Product Design
User Research

✿   Product Design @ FreeWorld

Designing a Platform to Enable Alumni to Financially 'Pay it Forward'

Smoothing out the payment experience for Alumni to financially give back to FreeWorld — and feel encouraged to continue doing so.

Product Design

Visual Design

B2C

🔒

✼   UX Research @ HBO Max (now called Max)

Evaluating the Discoverability of 'Recommended by Humans' on HBO Max

Assessing a new content recommendation feature on the homepage, Recommended by Humans, for 50 million subscribers worldwide.

Evaluative Research

A/B Testing

Concept Testing

B2C

✿   Product Design @ FreeWorld

Building an Interview Prep Portal for Formerly Incarcerated Citizens

Building a platform to educate and prepare Free Agents (program participants) to succeed in their first-ever trucking job interview.‍

Product Design

Content Design

B2C

✿   Product Design @ FreeWorld

Building a Platform to Enable FreeWorld Alumni to Financially Pay it Forward

Smoothing out the payment experience for Alumni to financially give back to FreeWorld — and feel encouraged to continue doing so.

Product Design

Visual Design

B2C

✿   Product Design @ FreeWorld

Building an Interview Prep Portal for Formerly Incarcerated Citizens

Building a platform to educate and prepare Free Agents (program participants) to succeed in their first-ever trucking job interview.‍

Product Design

Content Design

B2C

✼   UX Research @ Salesforce

Conducting Rolling Research for the Salesforce Integrations for Slack Apps

Delivering critical early product insights to 10+ Product Managers of the newly released suite of Salesforce Integrations for Slack apps.

Evaluative Research

Rolling Research

Surveys

B2B

✼   UX Research @ HBO Max (now called Max)

Evaluating the Discoverability of 'Recommended by Humans' on HBO Max

Assessing a new content recommendation feature on the homepage, Recommended by Humans, for 50 million subscribers worldwide.

Evaluative Research

A/B Testing

Concept Testing

B2C

Side Quests  🤺

All Work
Leadership & Management
Side Projects

Building & Leading the First Interaction Design Organization at UC Davis

Leadership

Program Management

Scaling an Award-Winning Research Mentorship Program at Salesforce

Leadership

Program Management

Data Visualization: A Visual Timeline of Silicon Valley Through the Years

Data Visualization

Front-End

Building & Leading the First Interaction Design Organization at UC Davis

Leadership

Program Management

Data Visualization: A Visual Timeline of Silicon Valley Through the Years

Data Visualization

Front-End

LinkedIn
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Email
Cynthia Chen © 2024